This poster was developed for Joel Smith, a newcomer to the fashion industry, for the launch of his first collection titled, 'High Fashion Is". The collection is for his new line of mens high end street wear in the alternative/hipster subculture.

The result was a poster that abstractly embodies how apparell is the means of how youth create their identity as well as being a limited edition print that can be purchased and auctioned off as a comodity.